![]() I don’t know this guy, but he was in the perfect pose to demonstrate how one sniffs what’s in the tasting room. You’ll learn all about ads and marketing on the third floor, called “World of Advertising.” One such gem is this letter from Guinness to America right after Prohibition was repealed in the US, in which the younger generation is hilariously asked to not put ice in their Guinness (Ah mon Dieu – sacrilage!). The Third Floor: For All the Don Drapers Out There The lower floors cover the ingredients and processes involved in brewing Guinness, including the waterfall (see below) where 8 million liters of fresh water from the Wicklow Mountains flow into the brewery every day. The self-guided tour kicks off on the ground floor, which is actually the bottom of the “World’s Largest Pint Glass.” It’s large enough to hold 14.3 million pints, which is completely mind-blowing. The Lower Floors: For People Who Want to Learn How Guinness Is Made You can proudly display your love for Guinness on t-shirts, personalized glasses, and even poker sets. On the ground floor, you have the requisite gift shop for all of your Guinness shopping needs. The Guinness Retail Store: Or, Where You’ll Fall Into the Guinness Shopping Wormhole While I won’t go into too much detail about what’s on every floor - we have to leave some surprises for your actual visit - here’s a taste of what you’ll see. Once we finished the Connoisseur Experience, we explored the rest of the Guinness Storehouse mega-museum. That being said, there are restaurants located inside the Guinness Storehouse (I told you the place was freaking HUGE), so perhaps it’s wise to eat before you go inside the Connoisseur Bar! What Else is Inside the Guinness Storehouse? The only thing I would change is possibly offering some food during the tasting (such as cheese or something light to sop up all the beer we’re imbibing). ![]() Plus, the Connoisseur Experience turned my mom into a true Guinness stout devotee - which, as someone who’s worshiped at the Temple of Stout for years and attempted to convince her to no avail, is priceless. As a history and science buff, I loved learning about things like the retronasal technique and how Guinness is brewed in 49 countries. Colm was clearly very knowledgeable and passionate about Guinness, and the beers we tried were fantastic. Overall, the Connoisseur Experience was definitely worth it for us. Would We Do the Connoisseur Experience Again? Sometimes the pull of a good beer is too irresistable. While we sincerely tried to bring it back home, we wound up drinking it on our last night in London. We chose the Foreign Extra and the Dublin Porter to go in our goodie bag. You’ve earned it: you’re a Guinness Connoisseur now! You Even Get to Take Beer Home With You!Īt the end of the Connoisseur Experience, you have the opportunity to take some Guinness beer home with you. The overachiever in me kept that gratifying piece of paper and toted it all the way back to New York City.Īnd don’t worry, once you pour the perfect pint, you get to drink the perfect pint. ![]() Once you’ve poured the perfect pint, you’ll get a cute little certificate saying that you mastered said pour. Hint: the ritual takes precisely 119.5 seconds and involves holding the glass at a 45-degree angle. For some reason, this stressed me out at first (I hear the word “perfect” and am instantly nervous that I’ll it up), but Colm was patient and helpful in explaining the six steps involved. You’ll Learn How to Pour the Perfect PintĪfter tasting our way through four beers, each of the 16 of us learned how to pour the perfect pint of Guinness. Very refreshing.įun fact: three of the five Guinness breweries are located in Africa. Guinness Brewers Project Dublin Porter - 3.8% ABV.Hints of dried fruit and raisins also licorice and some pepper. Darker and yellower in color than previous two. Pairs well with shellfish, oysters, and mussels. Rudy red color carbonated, fizzy more malt and roast flavors, with a dry finish. Guinness Original Extra Stout - 4.2% ABV. ![]() There’s a reason that this beer accounts for almost 50% of global sales of Guinness - it’s really damn good. First flavors you get are sweetness, caramel and toffee next you’ll taste barley, coffee, and dark chocolate. Here’s what we tried during the tasting (my beer note-taking skills have improved since Amsterdam): You’ll Sample Four Different Guinness BeersĪfter regaling us with tales about Arthur and brewing, Colm led us through how to savor the perfect pint of Guinness: observing the beer’s color, taking in its aroma, and finally tasting the glorious Black Stuff (which, ironically, is more red in color than black). Colm teaching us how to taste, and really savor, a pint of Guinness. ![]()
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